“Sportsmax” is an hour-long radio sports talk show that airs every

Saturday at 10 a.m. The show was originated by the late sportscaster

Tom Maxwell in 1996, and has been on the air ever since. The title

of the show not only honors Tom, but also describes what the program

is all about. Each week, thousands of listeners across the state get the

opportunity to hear from the people that make sports great in South

Dakota. Every show has a specific topic, and “Sportsmax” features the

most informative guests. Topics range from traditional high school,

college, and professional sports to other activities including motor

sports, the outdoors, and much more. Coaches, athletes, sportswriters,

broadcasters, authors, administrators, historians, and even psychologists

are interviewed each week to give the “Sportsmax” audience an

informative and entertaining way to spend an hour.